About us

Tavalon embodies pleasure, wellness and opulence employing centuries-old tea traditions from hand-crafted tea through to the selection of the finest ingredients from exclusive tea farms from all around the world.

 

WHO WE ARE

Tavalon is an international, premium lifestyle tea company which offers the finest, most exclusive tea and tea-related products via E-Commerce, wholesale, and retail channels. Headquartered in New York City since 2005, Tavalon operates global offices in Dubai, Cairo, Hong Kong, Phnom Pehn, Tokyo, Seoul, Shanghai and has launched its operations in Australia with offices in Sydney, Brisbane and Gold Coast.

Tavalon currently partners with over 13,000 clients worldwide. These include exclusive hotels, Michelin-starred restaurants, gourmet cafes and eateries, and global brands, Google, Goldman Sachs, JP Morgan, Formula 1, The Plaza Hotel, Langham Place, Park Hyatt, International Emmy Awards, Tiffany & Co, Magnolia Bakery and MTV Awards, just to name a few.

Tavalon's mission is to create the best tea blends the world has ever known and delivered the luxurious experience of tea drinking to suit the Australian palate. For too long, tea has played a minimal role in Australia, overshadowed by the seemingly ubiquitous coffee bean empire, our goal is to drive tea back into the beverage spotlight by presenting a fresh, new and exclusive tea offering.

With an established international base, Tavalon is positioned to become the leading high-end global tea company, providing premium teas and tea-related products to tea connoisseurs and novices alike.

 

SOURCING

We are dedicated to sourcing only the highest quality sustainably farmed tea ingredients, choosing those that are unique and have a distinct profile.

Our Tea Sommelier, Chris Cason, travels the globe to seek out the best varietal growers by visiting, learning and cooperating with the people who make it all happen, right at the source.

Understanding and deeply appreciating the relationship they have with their soil, we work hard at forging long-lasting relationships that both ensures the quality of life for our producers and their communities and high-quality tea for our consumers.

 

BLENDING

All of Tavalon's loose-leaf teas and ingredients are hand selected, blended and catered to the local palates of choice by Tavalon’s Tea Sommelier and co-founder, Chris Cason.

Only premium whole-leaves are used, never employing the use of  "dust" & "fanning" quality leaves, giving Tavalon its supreme taste and quality, unlike any tea experience you’ve had before.

We take extreme care to ensure that our teas remain attractive to tea connoisseurs as well as being approachable to tea novices. Our blends have gone through over 200 focus groups, and only those scoring an 8 out of 10, or higher, are released to the market, ensuring quality and relevant taste always remains the top priority.

 

OUR RANGE OF TEA

We offer a range of distinct tea blends, each handcrafted from a selection of our finest single origins, perfectly suited for all brewing types with or without milk. They vary in strength and profile and provide distinct options depending on the flavour direction the consumer prefers.

 

TRAINING & EDUCATION

We provide the vital training and education necessary to ensure that our tea is showcased to its full potential, helping to deliver great tasting tea time after time.

This is because we cannot reach this goal by only supplying the best premium teas to the world; we also have to educate our consumers about what makes it the best.

This includes complete tea training on how to brew the perfect cup of tea and how to store the teas. We also offer tasting and knowledge sessions on-site or at our training centre with the aim to enhance the consumer's tea palate while gaining an understanding of each ingredients' characters and complexities unique to their origin and how these are used to complement each other in our blends.

Since many people are unaware of the benefits of tea drinking, in order to be successful we must impart our expertise on the many different aspects of tea, from the health benefits of tea to tea history to the pure art of enjoyment that tea provides. It is through the cultivation of well-educated tea drinkers that we aim to create a new, stronger tea tradition worldwide.

 

WHITE LABEL

Tavalon also offers our wholesale partners an opportunity to take ownership of their own tea blend to increase its brand value by printing a custom label with their logo. Partners can choose their favourite blend or single origin and call it their own. This is a great way to add value to their brand and provide opportunities for retail and on-sell.

 

RETAIL ON-SELL OPPORTUNITY

We provide a selection of blends/single origins in various weights to be on-sold. Our beautifully packaged in elegant boxes and tins and colourful labels always catches the eye and bring an element of glamour to your beverage offerings.

 

TAVALON’S PHILOSOPHY

Our journeys to origin not only seek to deliver exceptional tea for our wholesale partners and consumers but also continue to add value to our philosophy.

With our premium teas and products continually evolving, we are always creating room for exciting new experiences and growth.

Part of achieving those experiences lies in our responsibility to impart knowledge on the many different aspects of tea drinking; from health benefits to tea history to the simple art of tea enjoyment.

It is through the cultivation of well-educated tea drinkers that we aim to create a new, strong tea tradition that sits comfortably into everyday modern life.

Tavalon is more than just a beverage to consume, but a story to tell, a memory to share, a moment to revel in..

Our Instagram and Facebook pages @tavalonaus serve to share this story to our wholesale consumers and the wider tea appreciating community.

 

TAVALON EXPERIENCE

Tavalon experience is one of a kind, a pure luxury escape from modern life, all beginning with a cup of carefully selected tea leaves that are brewed to perfection with you in mind.

Enjoy a beverage that is loved by millions around the world and celebrated for its numerous health benefits appealing to a new generation of tea lovers.

Tavalon’s focus on wellness and lifestyle appeals to not only the brand and image-conscious but also the health conscious. Our tea is packed with anti-ageing, immune boosting and weight-loss promoting antioxidants.

Tea consumption is liked to reduce the risk of heart attacks, strokes and boosts the immune system. So sit back, relax and bask in the epitome of luxury with a cup of Tavalon.